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Apple shifts responsibility for Siri to operating system chief

September 1, 2017 by  
Filed under News

(Reuters) – Apple Inc has transferred responsibility for Siri, its voice assistant, from content chief Eddy Cue to operating systems chief Craig Federighi, a sign that the company is looking to embed the voice assistant more deeply into its core systems amid rising competition from Alphabet Inc’s Google and Amazon.com Inc .


Source: Reuters Business News

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