Beijing bling: Hyundai plots China branding reboot after missile row

May 27, 2017 by  
Filed under News

SEOUL/BEIJING (Reuters) – Bruised by anti-Korean sentiment in its biggest market and losing ground to local automakers, Hyundai Motor will open its first Chinese brand store, and may locally assemble its premium Genesis cars and accelerate the launch of a sport-utility vehicle (SUV), people familiar with the plans said.

Source: Reuters Business News

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